I knew how to design apps.
I had no idea how to use them.
I'm Ross. I spent a decade designing apps at Spotify, Facebook and Ticketmaster. Apps used by hundreds of millions of people. I knew every productivity framework, every UX principle, every trick in the book.
And I still couldn't get my own days under control.
Every planner I tried made me feel worse. Miss a day and the whole system collapses. Don't finish your list and you're staring at a wall of shame. I'd tried them all. None of them worked for my brain.
So I stopped looking for the right app. I built one.
Not as a startup idea. Not as a side hustle. As the tool I genuinely needed — something that plans your day for you, tells you what to do next when you freeze, and recovers automatically when everything goes sideways.
Then thousands of people started telling me it was the first app that had ever actually worked for them. Specifically for their ADHD brain.
I hadn't built it for ADHD. I hadn't even been diagnosed. Eventually I got assessed. Turns out I'd had ADHD my whole life and never known.
Yoodoo is the one that connects it all together.
